During November each year, MOVEMBER is responsible for the sprouting of moustaches on thousands of men’s faces around the world. MOVEMBER challenges men around the globe to grow a moustache for 30 days in November and raise funds and awareness for men’s health specifically prostate cancer and other cancers that affect them, by becoming a “live advertisement” and using their moustache to initiate conversation on the topic.
2012 was the first step in Cyprus’ involvement through the Round Table of Cyprus and in 2013 the campaign was established. In co-operation with Movember International and with the incorporation of Beer KEO as a co-organizer, the charity campaign in Cyprus evolves and grows every year, while several events take place in all towns of Cyprus.