Prestige Group supports International Women’s Day on March 8 and #BalanceForBetter by integrating balance as part of its strategic development.
The Prestige Group, as an active social actor with a notable Corporate Social responsibility strategy, supports International Women’s Day and this year’s message which revolves around #BalanceforBetter, a call-to-action for driving gender balance across the world!
Promotional campaign for International Women’s Day #TimesUp by Prestige Group
Tokio Restaurant Bar, as a member of Prestige Group and within the framework of its Corporate Social Responsibility strategy, has designed and implemented a bespoke successful awareness campaign for International Women’s Day on 8 March. The basic narrative of this campaign was focused on the global campaigns of #PressForProgress (official campaign slogan for International Women’s Day 2018) and #TimesUp (official international funding programme for access to legal aid for victims experiencing sexual harassment at the workplace and for the advancement of women in senior leadership and closing the gender pay gap).
Through the support of all actions promoted by #TimesUp as well as supporting women’s rights and issues women are asked to deal with daily, Tokio Restaurant Bar proceeded with the design and printing of #TimesUp hashtag cards, which were promoted through the Tokio delivery service. Tokio’s staff also wore the specific hashtag throughout last week to inform clients about the campaign and raise awareness. The initiative was concluded with the #TimesUp celebratory night on 8 March under the general theme of “Celebrating Womanhood” and women’s achievements, where more than 250 people attended the restaurant and bar area. Tokio Bar’s professional mixologist created a unique #TimesUp cocktail in a vivid ultra violet colour, inspired
The International Women’s Day, represents an opportunity to honour the achievements of women while calling for greater equality.
On this special day we celebrate womanhood at Tokio Bar in Limassol and dedicate the night to all women! Enjoy with us an exciting evening with great music, delicious cocktails and beautiful people! Our professional mixologist has prepared a signature cocktail for the night inspired by all the strong and passionate women around us! Just ask for the #timesup violet cocktail and enjoy responsively! Contact us at +357 25 321313 for more information.
At the Prestige Group we run various corporate responsibility campaigns throughout the year. This year on women’s day we join the noble cause of Europa Donna Cyprus for awareness. Our ladies wore the pink gloves to remind us about self examination and prevention. Contact Europa Donna directly at +357 22490849 and get all the details you need.
Happy Woman’s Day!
Elias A. Spyrou is a respected Cyprus entrepreneur, who is acknowledged for exercising correct business practices and for contributing to the positive economic development of his country, by further developing strategic alliances with countries of the EU, Middle East and Russia.
